Innovation

Never miss what really matters!
immersive

We designed the multi-sensory immersive space for YOU to bring new dimensions to your projects and improve the quality of your research

logo of a brainstorming

Brainstorming

Change the way your employees think and boost team creativity

Logo research and development

R&D

Test new product and service concepts in a real-life environment 

EXAMPLE OF USE CASES

Simulate any configuration

• Grocery store
• Concert
• Client Pathway

Understand your client with innovative market research

TEST EASILY

Come up with original and innovative ideas

EXAMPLES OF STUDIES

RESTAURANT CONCEPT TESTING

Creation of 3 different environments around the use of new ingredients in the restaurant menu. 

 

PASTRY SHOPS CONCEPTS POSITIONING

Creation of two pastry shops: use of scents, music and visuals to understand the connection between each stimulus and the different pastry shops environment

 

PRODUCT TESTING 

Creation of different environments around two tea products to understand the impact of context on product perception, choice and customer’s feelings and satisfaction. Comparison of neutral and different levels of multisensory immersion.

 

Real environment

Near real environment

with The Room for the senses

Real environment

Near real environment

with The Room for the senses

EXAMPLES OF SET UPS

Ready to start an Immersive and Multi-sensory Project ?