Change the way your employees think and Boost team creativity
Test new product and service concepts in a real-life environment
Conduct your sensory analysis in immersive and controlled environments
A study testing alcohol-free beer in two immersive environments (beach and nightclub) allowed to confirm the effectiveness of product-context associations and validate the power of immersion. It confirmed the suppression of the impact of time and appreciation of the product.
Simulate any configuration
Understand your client with innovative market research
Test easily
Come up with original and innovative ideas